There is no question that aesthetics of a logo does matter a lot and that is why businesses have always been trying to create designs that would please the eyes of the viewers. However, aesthetics are not all, they are just one aspect of the logo design. Sparkling colors and beautiful images no doubt capture the attention within seconds but still if there is no meaning in a design, it would fail to deliver the right message to the audience. Every good creative logo design agency in UK put forward the idea that aesthetics are secondary in design. I have read blogs from logo experts who would tell their clients/readers that aesthetics is a secondary element in designing, especially when it is a logo design. That is because though people do admire a beautiful design but it does not convince them enough to buy a product they never have used before. Logo experts who work with any creative logo design agency in UK know well that the potential audience is only buy in the idea of buying a product when it has a logo with some functional value.